Revision with unchanged content. Since the e-commerce are booming on
sales and information is becoming a critical resource to firms. How the
market information and pricing strategies impact the performance of
e-retailers? Specifically, is the information ac-curacy valuable to
e-retailers? Can the information sharing effectively improve the
performance of e-retailers? what are the optimal pricing strategies for
the e-retailer? What are the values of information accuracy and
information sha-ring respectively, given that the product categories are
considered? This book includes three business scenarios addressing the
value of market information and pricing strategies in the Internet
retailing. First, we study the product choice and the value of
information accuracy for the online retailers in the chapter one.
Second, we study the marketing information and dual-channel pricing
strategies in a multi-channel retailer in the chapter two. Finally, we
in-vestigate the value of cooperative information sharing in a
manufacturer-ecommerce retailer supply chain in the chapter three. This
book is addressed to professionals, policy-makers, academics,
researchers, and managers in IT, marketing, business and commerce.
