Master's Thesis from the year 2016 in the subject Business economics -
Business Management, Corporate Governance, grade: 1,0, Copenhagen
Business School (Department of Intercultural Communication and
Management), language: English, abstract: This thesis investigates the
internationalisation complexities of cloud technology vendors. To
enhance the understanding of foreign market expansion of cloud
providers, this study sought to answer the overarching research
questions: how do cloud providers internationalise and is available
literature to date still relevant for cloud technology vendors? The
researchers utilised a single case study of NN, an expanding Danish
cloud SME, to provide indepth insights for the business literature realm
which has so far attracted scarce research. Literature has focused
almost exclusively on SMEs, MNCs and born globals, but cloud providers
were mostly ignored. To date, little systematic investigations have
considered that the dynamics and processes of internationalisation
significantly change in a cloud context. The most important contribution
is a research model encompassing twelve moderator variables impacting
the performance of cloud firms. Their suggested influence was drawn from
a thorough theoretical analysis of contemporary internationalisation
literature from the 1950s to the present day. Thereby both versions of
the Uppsala Model of Internationalisation by Johanson and Vahlne (1977,
2009) were selected as suitable to provide structure for the research
model, namely the process model and the network model. Complementing the
four categories of the Uppsala Model, the research model was enhanced
with two additional categories so as to examine cloud vendor
internationalisation. Using a sample of five employees who are directly
responsible for internationalisation activities of the case company NN,
this thesis offers interesting insights into the complexities of cloud
internationalisation. The findings illustrate that internationali
