This fully revised and updated fourth edition of International
Business offers an action- focused, practical approach to the topic,
helping students understand the global business environment and its
repercussions for executives. The book provides thorough coverage,
delving into fundamental concepts and theory; the cultural, political,
and economic environment; international business strategies; and even
functional management areas.
More comprehensive than competing books, this new edition of
International Business includes:
- A new chapter on the digitalization of the global economy and its
implications for firm strategy and organizations.
- New examinations of the forces of de- globalization, implications of
rising trade protectionism, challenges of geopolitical conflicts, and
a friction framework for understanding the effects of cultural
differences.
- Enriched and expanded discussions about potential reconfigurations of
global value chains following the COVID- 19 pandemic, changing
perspectives on the role of the government with renewed attention to
industrial policy, shifts in regional integration with the emergence
of such new trade blocks as CPTPP and RCEP, and fresh insights on
factors influencing a country's balance of payments.
- Strengthened, expanded global cases, examples, and "industry" and
"country" mini- cases that give students practical insight into the
ways companies actually behave within a competitive, global
environment.
Also featuring a companion website with a test bank, PowerPoint slides,
and instructor's manual, this book is ideal for students and instructors
of any international business course at undergraduate or postgraduate
level.
