This comprehensive yet accessible textbook provides readers with an
advanced and applied approach to traditional international business that
integrates key cross-cultural management topics. Its ten chapters give
profound insights into analysing, selecting and entering international
markets, strategic partnerships, strategic positioning, global value
chains, organizational designs, intercultural interaction, leadership
and motivation and international human resources management. For each of
these topics, advanced and contemporary theoretical and analytical
frameworks are discussed and translated into toolsets that will assist
readers in solving practical challenges.
Key Features:
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A strong connection of theoretical foundations with illustrative case
studies
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Integration of current trends and challenges, such as intercultural
competence, migration and digitalization, offshoring and global value
chains
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Comprehensive practical examples from multinational firms that
demonstrate the value of the frameworks and toolsets included in each
chapter
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An integrative case study that picks up key practical challenges in
each chapter and invites the reader to apply theories, frameworks and
toolsets
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A supplementary website that provides multiple materials for
furthering readers' knowledge, including toolsets, further cases and
exercises, accompanying videos, quizzes, and presentation slides
International Business Strategy and Cross-Cultural Management is a key
resource for postgraduate courses on international business management,
globalization and entrepreneurship, international human resource
management and global marketing. It will also serve as a complementary
text for lecturers and students involved in the X-Culture project.
