Philip Mayrhofer

(Author)

Interdependencies in the Discovery and Adoption of Facebook Applications: An Empirical Investigation (2013)Paperback - 2013, 12 December 2012

Interdependencies in the Discovery and Adoption of Facebook Applications: An Empirical Investigation (2013)
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Part of Series
Innovation Und Entrepreneurship
Print Length
172 pages
Language
English
Publisher
Springer Gabler
Date Published
12 Dec 2012
ISBN-10
3834938866
ISBN-13
9783834938862

Description

Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and analyzes whether they contribute to the concentrated market structure.

Product Details

Author:
Philip Mayrhofer
Book Edition:
2013
Book Format:
Paperback
Country of Origin:
DE
Date Published:
12 December 2012
Dimensions:
21.01 x 14.81 x 1.04 cm
Genre:
Science/Technology Aspects
ISBN-10:
3834938866
ISBN-13:
9783834938862
Language:
English
Location:
Wiesbaden
Pages:
172
Publisher:
Weight:
235.87 gm

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