It is easy to argue that the need for attention to how we navigate
rhetorically within and across cultures has never been greater, given
ever-increasing global migrations and seemingly instantaneous global
communication. Yet, the conceptual basis of intercultural rhetoric (also
known in the past as contrastive rhetoric) has been under fire ever
since it first emerged as an area of research and pedagogical interest.
In recent years, Ulla Connor has built a steadily more extensive and
sophisticated case for how a culturally contextualized study of rhetoric
in any media can be carried out without static and reductive
over-generalizations about culture/s or rhetoric. This volume provides
both an eloquent summation and further theoretical expansion of Connor's
arguments.
Readers who have wondered about the possibility of exploring connections
between their students' (or anyone's) culture and discourse style will
find many of their questions addressed in this volume; other readers who
have not previously raised such questions will very likely begin to see
the value of doing so.