This book gives recommendations on which interactive decision aids to
offer in webstores. Interactive decision aids are tools that help online
shoppers to compare and evaluate product information. Consumers can, for
instance, exclude products that do not meet certain criteria, they can
highlight certain information or they can assign ratings of different
kinds. Interactive decision aids are important, because finding the
preferred product in a short amount of time increases both the
customers' satisfaction and, in turn, the sales volume.This book
includes a detailed description of decision aids, closely studies how
decision aids are related to the decision behavior of customers, and
develops a comprehensive system of decision aids, which is very
flexible, increases both customer satisfaction and confidence, and can
be used intuitively. The close link between typical behaviors and the
decision aids allows webstores to learn about customers' decision-making
behavior by using a simple click stream analysis. The book is written in
an easy-to-read style and provides both practical recommendations and
knowledge about consumer behavior