This book shows stationary retail a way to reinvent itself after Corona,
in order to be able to survive against the strong competition of online
retail. The focus is on the central issues that will shape the retail of
the future. For example, brick-and-mortar retail in particular must now
work with intelligent systems based on data and adopt or even surpass
methods that the large online marketplaces have been using successfully
for a very long time. In this regard, artificial intelligence also plays
a major role in retail. This is not just about automation and robots
taking over tasks, but also about instruments and machines being able to
learn and draw conclusions themselves in all retail functions. This is
becoming increasingly difficult because our shopping and search behavior
is constantly changing. Therefore, a customer should receive intelligent
recommendations in the store, which are also based on his already known
interests and behavior patterns.
Gerrit Heinemann shows how intelligent action can save stationary retail
in city centres and shopping centres.
The content
- From stationary Retail to intelligent Retail
- Threats to the stationary retail trade
- Basic requirements and manifestations of intelligent Retail
- Examples of intelligent retail of the future
- Risks for intelligent Retail