Gerrit Heinemann

(Author)

Intelligent Retail: The Future of Stationary Retail (2023)Paperback - 2023, 14 October 2022

Intelligent Retail: The Future of Stationary Retail (2023)
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Print Length
374 pages
Language
English
Publisher
Springer
Date Published
14 Oct 2022
ISBN-10
3658383151
ISBN-13
9783658383152

Description

This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns.

Gerrit Heinemann shows how intelligent action can save stationary retail in city centres and shopping centres.

The content

- From stationary Retail to intelligent Retail

- Threats to the stationary retail trade

- Basic requirements and manifestations of intelligent Retail

- Examples of intelligent retail of the future

- Risks for intelligent Retail

Product Details

Author:
Gerrit Heinemann
Book Edition:
2023
Book Format:
Paperback
Country of Origin:
NL
Date Published:
14 October 2022
Dimensions:
24.41 x 16.99 x 2.06 cm
ISBN-10:
3658383151
ISBN-13:
9783658383152
Language:
English
Location:
Wiesbaden
Pages:
374
Publisher:
Weight:
625.96 gm

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