A new edition of the trusted book on intellectual property
Intellectual Property simplifies the process of attaching a dollar
amount to intellectual property and intangible assets, be it for
licensing, mergers and acquisitions, loan collateral, investment
purposes, and determining infringement damages.
Written by Russell L. Parr, an expert in the valuation/intellectual
property field, this book comprehensively addresses IP Valuation, the
Exploitation Strategies of Licensing and Joint Ventures, and
determination of Infringement Damages. The author explains commonly used
strategies for determining the value of intellectual property, as well
as methods used to set royalty rates based on investment rates of
returns.
This book examines the business economics of strategies involving
intellectual property licensing and joint ventures, provides analytical
models that can be used to determine reasonable royalty rates for
licensing and for determining fair equity splits in joint venture
arrangements.
Key concepts in this book are brought to life by presenting real-world
examples of exploitation strategies being used by major corporations.
- Provides practical tools for and examines the business economics for
determining the value intellectual property in licensing and joint
venture decisions
- Presents analytical models for determining reasonable royalty rates
for licensing and for determining fair equity splits in joint venture
arrangements
- Provides a detailed discussion about determining intellectual property
infringement damages focusing on lost profits and reasonable
royalties.
