Maria Priller

(Author)

Instagram's impact on Generation Z. Does a professional Instagram account influence the decision-making process?Paperback, 6 November 2019

Instagram's impact on Generation Z. Does a professional Instagram account influence the decision-making process?
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Print Length
112 pages
Language
English
Publisher
Grin Verlag
Date Published
6 Nov 2019
ISBN-10
3668999171
ISBN-13
9783668999176

Description

Master's Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, University of applied sciences (Tourism & Leisure Management), language: English, abstract: The main objective of this master thesis is to investigate whether Instagram has an impact on Generation Z's decision-making behaviour when choosing an Austrian spa facility. According to the determined research questions, this thesis aims to examine as well to what extent a professional Instagram account has an impact on the decision-making process, what the motivations are to use Instagram regarding a wellness stay and how Generation Z perceives the Austrian spa industry. In addition, recommendations for an enhanced Instagram performance for Austrian spa's will be given. For the secondary research, relevant books, articles, journals, studies and websites have been used. To answer the research questions properly, a quantitative research method in the form of an online questionnaire according to the expectation, motivation and attitude model was applied.

Product Details

Author:
Maria Priller
Book Format:
Paperback
Country of Origin:
US
Date Published:
6 November 2019
Dimensions:
21.01 x 14.81 x 0.69 cm
ISBN-10:
3668999171
ISBN-13:
9783668999176
Language:
English
Pages:
112
Publisher:
Weight:
154.22 gm

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