In this, the second of Geoff Moore's classic three-part marketing
series, Moore provides highly useful guidelines for moving products
beyond early adopters and into the lucrative mainstream market. Updated
for the HarperBusiness Essentials series with a new author's note.
Once a product "crosses the chasm" it is faced with the "tornado," a
make or break time period where mainstream customers determine whether
the product takes off or falls flat. In Inside the Tornado, Moore
details various marketing strategies that will teach marketers how reach
these customers and how to take advantage of living inside the tornado
in order to reap the benefits of mainstream adoption.