Geoffrey A Moore

(Author)

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth MarketsPaperback, 27 December 2005

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
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Part of Series
Collins Business Essentials
Print Length
272 pages
Language
English
Publisher
Harper Business
Date Published
27 Dec 2005
ISBN-10
0060745819
ISBN-13
9780060745813

Description

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Product Details

Author:
Geoffrey A Moore
Book Format:
Paperback
Country of Origin:
US
Date Published:
27 December 2005
Dimensions:
20.32 x 13.51 x 1.73 cm
ISBN-10:
0060745819
ISBN-13:
9780060745813
Language:
English
Location:
New York, NY
Pages:
272
Publisher:
Weight:
217.72 gm

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