Graham Hull

(Author)

Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001Paperback, 1 October 2019

Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001
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Part of Series
Classic Reprint
Print Length
176 pages
Language
English
Publisher
Veloce Publishing
Date Published
1 Oct 2019
ISBN-10
178711547X
ISBN-13
9781787115477

Description

From a small design team working on the Silver Spirit/Mulsanne, to becoming Chief Stylist, Graham Hull peels back the curtain on an idiosyncratic institution during his time at Crewe with Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001. Throwing light on a factory motivated as much by pride as the bottom-line, all of the projects - whether production, special commission, or aborted designs - are covered, and the often unique styling process is explored. This process was a key element in the resurgence of the dormant Bentley marque, that, with its fortunes on the rise, became the star of the Geneva Motor Show, attracting commissions from wealthy enthusiasts for totally bespoke vehicles. Founding fathers Royce and Rolls melded engineering with marketing, but as marketing took over, this union fractured. The drama of how this British institution was divided between BMW and VW, and how aesthetic design, never cherished by British management, was increasingly recognised, is fundamental to the story. The bewildering number of projects during the 1990s is a genuine eye-opener and a phenomena that demanded unique people, skills, and facilities.

Product Details

Author:
Graham Hull
Book Format:
Paperback
Date Published:
1 October 2019
Dimensions:
25.1 x 20.96 x 1.6 cm
ISBN-10:
178711547X
ISBN-13:
9781787115477
Language:
English
Pages:
176
Weight:
435.45 gm

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