A framework for achieving superior rates of organic growth
Achieving superior growth through innovation is a top strategic priority
for all companies. Yet most management teams struggle to reach their
firm's ambitious growth targets and suffer slow growth. What
distinguishes these growth laggards from growth leaders like IBM, Nike,
LEGO, American Express, Amazon, and Samsung that realize their full
potential for growth?
Wharton professor George S. Day shows that growth leaders use their
innovation prowess to accelerate their growth at a faster rate. In this
essential guide, Day reveals how to build this prowess by combining
discipline in growth-seeking activities with an organizational
ability to innovate. Day shows managers how to set a growth strategy
that is realistic while still stretching the organization; search for
the best growth opportunities along the full spectrum of 14 growth
pathways; aim their growth-seeking activities toward the creation of new
customer value; learn to profit from the uncertainty of innovation by
successfully assessing and containing risk; build the organizational
muscle to implement an ambitious growth strategy; and move faster from
ideas to impact.
With the strategies, processes, and methods discussed in Innovation
Prowess, leaders can build a tested and comprehensive strategy for
driving organic growth year after year.
The Wharton Executive Essentials Series
The Wharton Executive Essentials series from Wharton Digital Press
brings the ideas of the Wharton School's thought leaders to you wherever
you are. Inspired by Wharton's Executive Education program, each book is
authored by globally renowned faculty and offers a quick-reading,
penetrating, and comprehensive summary of the knowledge leaders need to
excel in today's competitive business environment and capture tomorrow's
opportunities.
