Performant business models in the 21st century are characterized by the
intelligent integration of soft, human-based aspects on the one hand and
technology-based opportunities on the other hand to foster not only
economic but also environmental results. Based on a mixed research
approach, the presented business innovation model (BIM) shows a
practical way in how organizations can lever their cultural human-based
potential to increase and manage their innovation performance. The
studies reveal cultural determinants supporting innovation performance
at the beginning of the process respecting the value aspect by adopting
digital technologies and deploying environmentally friendly circular
principles within business models to develop more sustainable products
and services.