Seminar paper from the year 2015 in the subject Business economics -
Business Management, Corporate Governance, University of applied
sciences, Nürnberg, language: English, abstract: Innovations are not a
stroke of luck. Most innovations result from a systematic process. Peter
Drucker wrote of innovation management as a learnable, controllable and
manageable discipline. This statement can be seen that any company in
any country, no matter how large, in what industry, international or
local can be innovative if it considers and implements certain rules.
Innovation management deals with these aspects. The objective of this
work is to work out what structures and processes have to exist within a
company in order to become and remain an innovative company. This work
is divided into different parts. The first part "Fundamentals of
innovation management" introduces the definition of the term innovation
and the relationship between ideas and innovations. Furthermore the
first part presents briefly the importance of innovation. The second
section "Developing an innovation-friendly organization" demonstrates
that the innovation activity of the entire company is affected by four
individual factors. These four factors the innovation willingness,
innovation possibility, innovation capability and the innovation process
are closely considered in this part. The last section "Conclusion" will
complete and limit the entire work and will give recommendation for
further research. For that work no primary data was gathered, the entire
work is based on secondary data as the scope of this assignment does not
allow for any explorative approaches, interviews or surveys. The
necessary information for the work that were previously scattered
published or accessible will be arranged, analyzed and interpreted. The
sources of secondary data are gathered form books, magazines and sources
in the worldwide-web
