New ideas for new products are not enough for creating successful
markets: Product Innovation means to manage the whole chain from
invention to new and best selling products in market. This innovation
roadmap has to be carefully and systematically planned and procured.
There are a lot of methods for creativity, market analysis, evaluation,
technology forecast, and decision gates available within this book.
These methods and tools are brought together and their scopes of
application as well as their limitations are shown. The whole tool kit
of methods and decision models like market studies, value engineering,
TRIZ or portfolio analysis and others are linked together to the overall
Aachen Innovation Model (AIM).
This handbook is to be used as an innovation management guide as well as
an information source for nearly all methods and tools in the field of
innovation for technical products.
The complete Innovation Road Map is supported by an interactive,
multiple user software tool EDEN on an ontology basis. Thus the user has
not only access to the collected know how of the past, but can also
contribute to growth of expertise within his or her enterprise.