A modern framework for practical innovation - from individual ideas to
an innovative organizational culture.
Everyone says that innovation is important. The problem is that no one
tells you how to be innovative. Innovation Is a State of Mind sets out
a step-by-step guide to creating innovative ideas and putting them into
action. You'll learn how to generate more ideas with greater potential,
how to grow and evaluate them, test their effectiveness, and then
implement the ones that are going to improve your business.
Author James O'Loghlin worked with over a thousand of Australia's best
inventors and innovators in the eight years he hosted ABC-TV's The New
Inventors. He studied what they do differently and how they are able to
identify and take advantage of opportunities that the rest of us miss.
Packed with engaging stories and a good dose of humor, this insightful
guide helps you to make innovation a part of what you do every day.
- Change your thinking and identify overlooked opportunities
- Step around common roadblocks to innovation
- Generate better ideas, and find the ones that will improve your
business
- Create a culture where innovation is part of everyone's job
- Harvest innovative ideas from the entire staff, and find the ones that
will make a difference
Innovators see things differently. They solve problems that the rest of
us can't and create solutions to problems that we never noticed we had.
Getting stuck in routine and procedure is the death knell for modern
business. Most companies undervalue and underuse the creative potential
of their people because they underestimate the impact of continuous
innovation. Innovation Is a State of Mind shows you how to think like
an innovator and create a culture of innovation, so you can stay out in
front of the future of business.
