Innovation for Media Content Creation provides a fresh approach to the
strategic, logistic, creative, and managerial aspects of media content
and television programming development. Mr. Quintero has taken the
philosophy and methodologies of innovation that have traditionally been
confined to use in product development and manufacturing or
technological environments, and applied it in the media industry. This
well-organized, step-by-step guide provides the framework and tools
needed to deliver innovative, creative content successfully and
consistently in today's multi-platform television landscape. Executives,
creative professionals, and students alike will find value in this
one-of-a-kind book.