Innovation experts Jeff Dyer, Nathan Furr, and Curtis Lefrandt reveal
the critical ingredient--innovation capital--that explains why your
ideas will win the resources and support they need or why they will
struggle, and show you how to acquire it, amplify it, and use it to
succeed as an innovative leader.
- Reveals the one factor that separates those people who turn their
creative ideas into reality and those who don't.
- Identifies the three components of innovation capital and shows how to
develop them.
- Shows how to use, lose, and lead with innovation capital.
- Explains how to boost your innovation capital 10X with the right
moves.
- Features interviews with the people who made the authors' Top 25 "Most
Valuable Leaders of Innovation in the World" list--a rigorously
designed ranking of those individuals with the most innovation capital
(this List is the complement to the authors' "The World's Most
Innovative Companies" list which was first published in The
Innovator's DNA and is published by Forbes every August. (Forbes
will be publishing the new list too, alternating between the 2 lists
every year).
Audience:
- Any individual who wants to be better at winning support for their
ideas or who wants to be seen as innovative.
- Any manager leading development of new ideas or products.
- Fans and previous buyers of Innovator's DNA and Innovator's
Method.
- iDNA workshop trainers and participants, and the authors' clients.
- Consultants.
