#1 New Release in Industrial Management & Leadership ─ Breakthrough
Innovation Tools for Successful Leadership
Innovation needs innovation: Innovation is broken. Business
leadership is struggling to find ways to crack through corporate
politics or bureaucratic silos, to move from defense to offense, to
nurture real breakthrough, to drive visionary creativity in ways that
add new value to everything they do. In Innovating Innovation, David
Morey, one of America's leading strategic consultants, teaches, coaches,
and guides you across eleven concrete and pragmatic steps that unlock
and drive day-to-day innovation in your business and help you gain a
long-term competitive advantage.
Make change and innovation happen: Innovating Innovation
synergizes what is best in classic innovation theories with an insurgent
strategic model inspired by one of Morey's first corporate clients,
Apple founder Steve Jobs. It shows how to lead innovation that creates
the products of visionary genius without the necessity for actual
genius. It provides practical tools and guidance on building and leading
the teams, working conditions, organizational structures, and cultures
of market-made and market-making innovation. It illustrates a roadmap to
the disruptive periphery, the organizational margins at which real
innovation actually takes place.
Innovation can be taught: Innovating Innovation is a framework to
counter failure. It directs you, the reader, to the consumer, the very
person who will actually tell you how to innovate the benefits to create
a future you can own. This book invites you to "think different," to
become a change leader, to go the "wrong" way to get to the right
places.
After reading this new battlefield manual for innovation, you will:
- Learn the Disruptive Periphery Concept and how it can give you the
tools to help your business
- Discover a practical marketing-centric focus applied to innovation
- Reap the benefits of lessons developed from thirty years of real-world
global consulting and training experience
