How can art generate innovation in companies? In this book, through the
activities of the Fondazione Ermanno Casoli (FEC), the authors
articulate a working method, born from more than ten years of experience
in the field, which documents the effectiveness of the collaboration
between the world of art and that of business. By exploring the
relationship between art and opportunities for renewal of individual and
professional identity within organizations, this book also illustrates
the contribution of art in defining a new perspective on business
performance. A specific chapter is dedicated to artistic interventions
and the Covid-19 pandemic. Through art, a desire to keep together
humanities and business thinking, employees' rationality, emotions, and
wellbeing, company performance and social care, can still emerge as a
possibility, even in such challenging times. A possibility which
deserves the authentic involvement of artists, workers, managers,
researchers, and their social communities to consolidate.