Information Technology for Management, 12th Edition,
provides students with a comprehensive understanding of the latest
technological developments in IT and the critical drivers of business
performance, growth, and sustainability. Integrating feedback from IT
managers and practitioners from top-level organizations worldwide, the
newest edition of this well-regarded textbook features thoroughly
revised content throughout to present students with a realistic,
up-to-date view of IT management in the current business environment.
The text offers a flexible, student-friendly presentation of the
material through a pedagogy that is designed to help students with
different learning styles easily comprehend and retain information. This
blended learning approach combines visual, textual, and interactive
content--featuring numerous real-world case studies of how businesses
use IT to increase efficiency and productivity, strengthen collaboration
and communication, and maximize their competitive advantage. Students
learn how IT is leveraged to reshape enterprises, engage and retain
customers, optimize systems and processes, manage business relationships
and projects, and more.
