A big-picture look at how the latest trends in information management
and technology are impacting business models and innovation
worldwide....
With all of the recent emphasis on "big data," analytics and
visualization, and emerging technology architectures such as smartphone
networks, social media, and cloud computing, the way we do business is
undergoing rapid change. The right business model can create overnight
sensations--think of Groupon, the iPad, or Facebook. At the same time,
alternative models for organizing resources such as home schooling,
Linux, or Kenya's Ushihidi tool transcend conventional business designs.
Timely and visionary, Information, Technology, and Innovation looks at
how the latest technology trends and their impact on human behavior are
impacting business practices from recruitment through marketing, supply
chains, and customer service.
- Discusses information economics, human behavior, technology platforms,
and other facts of contemporary life
- Examines how humans organize resources and do work in the changing
landscape
- Provides case studies profiling how competitive advantage can be a
direct result of innovative business models that exploit these trends
Revealing why traditional strategy formulation is challenged by the
realities of the connected world, Information, Technology, and
Innovation ties technology to business and social environments in an
approachable, informed manner with innovative, big-picture analysis of
what's taking place now in information strategy and technology.
