This book defines an agenda for research in information management and
systems for media and entertainment industries. It highlights their
particular needs in production, distribution, and consumption. Chapters
are written by practitioners and researchers from around the world, who
examine business information management and systems in the larger
context of media and entertainment industries. Human, management,
technological, and content creation aspects are covered in order to
provide a unique viewpoint.
With great interdisciplinary scope, the book provides a roadmap of
research challenges and a structured approach for future development
across areas such as social media, eCommerce, and eBusiness. Chapters
address the tremendous challenges in organization, leadership, customer
behavior, and technology that face the entertainment and media
industries every day, including the transformation of the analog media
world into its digital counterpart.
Professionals or researchers involved with IT systems management,
information policies, technology development or content creation will
find this book an essential resource. It is also a valuable tool for
academics or advanced-level students studying digital media or
information systems.