Information Design Workbook, Revised and Updated takes a methodical,
comprehensive, approach to conveying the fundamentals of effective,
innovative information design.
With loads of new case studies demonstrating the latest
approaches, you'll learn about the history, theory,
criticism, technology and media, process, method, and
practice of information design as well as learn how to create
visually compelling and meaningful graphics.
Opening with a brief history followed by an instructive breakdown of
the discipline, get an intimate understanding of the complexities of
crafting information designto effectively improve communication both
functionally and aesthetically. You'll learn every aspect of the
discovery process, including how to work within your client's business
structure, create a project timeline, identify and prioritize possible
audiences, construct a creative brief, and explore personas (user
profiles) and scenarios.
Then, explore best practices and get practical tips on creating
planning documents and testing your design. An overview of key
design principles--including color, type styling, structure, and
graphic elements--shows you how to apply these basic tools to develop
powerful information design solutions.
A wide range of case studies from premier design firms around the
world illustrate how all the complex considerations and techniques
outlined in the first half of the book come into play. The author
critiques and explains why each design is successful in terms of formal
quality (Aesthetics) and function (How does it improve communication?).
The case studies include cutting edge examples of printed matter,
information graphics, interactive experiences, environmental
design, as well as experimental projects.
Using these principles and methods as a foundation and the real-world
examples as a springboard, you can learn to execute well-crafted,
functional, and aesthetically beautiful information design.
