Information architecture (IA) is far more challengingâ and necessaryâ
than ever. With the glut of information available today, anything your
organization wants to share should be easy to find, navigate, and
understand. But the experience you provide has to be familiar and
coherent across multiple interaction channels, from the Web to
smartphones, smartwatches, and beyond.
To guide you through this broad ecosystem, this popular guideâ now in
its fourth editionâ provides essential concepts, methods, and techniques
for digital design that have withstood the test of time. UX designers,
product managers, developers, and anyone involved in digital design will
learn how to create semantic structures that will help people engage
with your message.
This book includes:
- An overview of IA and the problems it solves for creating effective
digital products and services
- A deep dive into IA components, including organization, labeling,
navigation, search, and metadata
- Processes and methods that take you from research to strategy, design,
and IA implementation