1. Introduction.- 2. Research Background and Research Questions.- 3.
Literature Review and Theoretical Foundation.- 4. Research Scheme
Design.- 5. Dominating Factors Affecting Individual Retweeting
Behavior.- 6. Direct Effect and Mediating Effect of Individual
RetweetingBehavior on SNS.- 7. Moderating Effect of Individual
Retweeting Behavior on SNS.- 8. Conclusion and Discussion.