"Read this book, apply its concepts, and see how your business
transforms." -- Marshall Goldsmith, Thinkers 50 #1 Executive Coach and
#1 Leadership Thinker
Outstanding leaders make business indispensable.
The Merriam-Webster Dictionary defines "Indispensable" as being
absolutely necessary and not subject to being set aside or neglected.
INDISPENSABLE: Build and Lead A Company Customers Can't Live Without
provides a framework that you can follow to transform your business and
features dozens of examples from industry including those drawn from
Amazon, Uber, Facebook and more.
Each business example illustrates how the concepts offered in the book
are already being used to make businesses indispensable in the
marketplace. Keep in mind, though, only your customers can decide if
your business is indispensable. We don't get a vote on that. However,
there are steps that we can take to improve our chances.
A Leader's pursuit of greatness for his or her company is important,
but, it's not enough, and a business does not become indispensable by
accident. Outstanding leadership is essential to bring a company from
greatness to indispensability. This is an important distinction because
anything less than outstanding leadership will not suffice. Why?
Outstanding leaders lead by example. They demonstrate desired qualities
and behaviors to their followers through their actions and conduct. By
doing so, these leaders put forth a sense that they and their teams
share the same goals and aspirations, and, that together, they are going
to go about achieving these ambitions as one.
Indispensable businesses share a common purpose so they need leaders
that can set the example.
As you read the book, you will come to recognize how vital TRUE
leadership is to helping your business become indispensable. Regardless
of your rank or position, you must study, learn, exemplify and LIVE
these essential behaviors to be able to provide the people you work with
and serve:
- A Captivating Vision: Outstanding leaders can articulate a vision
for the future that every staff member can understand and buy-in to.
This vision becomes the stuff of rallying cries and establishes the
common goal that leader and team will share. Outstanding leadership is
required to articulate the vision of being indispensable and to work
to drive it deep into the enterprise. If the troops don't "get" it,
they won't follow.
- Active Direction-Setting: Next, a game plan for execution must be
built in support of that vision. But, building a plan without engaged
direction-setting will not suffice. Outstanding leaders at every level
will be fully involved, monitoring progress and charting the course
for execution throughout their firm's journey to indispensability.
- Enlightened Coaching: Outstanding leaders support their team and
understand how to provide the "right" touch at the "right" time -
directive when the path to success is unclear and supportive when it's
time to empower - just like any world-class coach does when building a
champion.
- A Collaborative Environment: Outstanding leaders know how to
establish a collaborative tenor within their area of responsibility.
Selfish and egocentric behavior is stomped out; teamwork is recognized
and rewarded.
There are many great companies - only a few are indispensable. This book
was written to help you build an indispensable business - one that your
customers can't live without.
