Indian Consumer BehaviourPaperback, 12 May 2013

By supplying some level of skill, ingenuity, and experience, providers of a service participate in an economy without the restrictions of carrying stock (inventory) or the need to concern themselves with bulky raw materials. On the other hand, their investment in expertise does require marketing and upgrading in the face of competition which has equally few physical restrictions. Providers of services make up the Tertiary sector of industry. Service sector is a new frontier for marketing strategy. Service sector continues to be an ever more important part of the gross national product of developing and developed nations. Health Care, tourism, recreations, engineering, telecom, internet, education, financial services etc are vital to health and prosperity of every nation. In economics and marketing, a service is the non-material equivalent of a good. Service provision has been defined as an economic activity that does not result in ownership, and this is what differentiates it from providing physical goods. It is claimed to be a process that creates benefits by facilitating either a change in customers, a change in their physical possessions....