Change the way you think about sales to sell more, and sell better.
Over the past decade, Inbound Marketing has changed the way companies
earn buyers' trust and build their brands - through meaningful, helpful
content. But with that change comes unprecedented access to information
in a few quick keystrokes. Enter the age of the empowered buyer, one who
no longer has to rely on a sales rep to research their challenges or
learn more about how a company's offering might fit their needs. Now,
with more than 60% of purchasing decisions made in the absence of a
sales rep, the role of the rep itself has been called into question.
With no end in sight to this trend, sales professionals and the managers
who lead them must transform both the way they think about selling and
how they go about executing their sales playbook. Expert author and
HubSpot Sales Director, Brian Signorelli has viewed the sales paradigm
shift from the inside--his unique insights perfectly describe the steps
sales professionals must take to meet the needs of the empowered
customer. In this book, readers will learn:
- How inbound sales grew out of inbound marketing concepts and practices
- A step-by-step approach for sales professionals to become inbound
sellers
- What it really means to be a frontline sales manager who leads a team
of inbound sellers
- The role executive leadership plays in affecting an inbound sales
transformation
For front-line seller, sales manager, executives, and other sales
professionals, Inbound Selling is the complete resource to help your
business thrive in the age of the empowered buyer.
