Learn about how the fashion industry works to find where in this
massive industry you belong.
You'll learn about how and why fashion evolves and changes, the
materials used and who creates them, the companies who make apparel, and
how fashion marketing helps companies sell their products. Spotlight
features focus on careers, innovators, and businesses, using industry
examples to show real world situations. A Top 100 Apparel Designers
section gives you a quick list of who's who in fashion history, while a
glossary and key terms throughout make sure you know what you're talking
about.
Key Features Include:
-Fully updated throughout to introduce sustainability practices
ingrained in the industry
-More than 250 color images of designers, fashion collections,
retailers, and more
-Covers textile trends and innovations as well as omni-channel retail
practices
In Fashion STUDIO
- Study smarter with self-quizzes featuring scored results and
personalized study tips
- Review concepts with flashcards of terms and definitions
- Watch videos that bring chapter topics and career opportunities to
life
- Enhance your knowledge with chapter exercises
Teaching Resources
- Instructor's Guide including tips for integrating the STUDIO into a
course, sample syllabi, teaching methodology, and grading resources
- A Test Bank offering exams for each chapter
- PowerPoint presentations provide a framework for lectures and include
color images from the book
- First Day of Class: Learning with STUDIO PowerPoint presentation
