Years of collective political science research has fueled the stereotype
of the uninformed or illogical American voter who ardently supports
parties or candidates but lacks any cohesive ideological reasons for
doing so. Prior works, however, do not tell the whole story nor fully
capture the nature of public opinion in today's increasingly polarized
political environment. Thus, this Element makes the case for more
careful and nuanced assessments of ideological thinking in the American
electorate. Using a variety of more contemporary survey and experimental
data, it shows that a substantial portion of Americans do hold coherent
political beliefs and that these beliefs have important consequences for
the American political system. Though partisanship still plays a
powerful role, the electorate as this Element presents it is much more
ideological than the literature too often assumes.