In a business world that spans several continents, it is no longer
common for everyone to speak English as a first language. Whether you
speak English as a first, second or even third language, intercultural
business communication means that getting it right first time has never
been more important for you and your organization.
English can never be standardized in the global and digital marketplace;
instead, we can learn how to customize business English according to our
own values and culture and communicate successfully across borders.
Improve Your Global Business English creates an awareness in the
reader of what to avoid and how to ensure that communications are
correctly understood.
Very readable and hugely instructive, Improve Your Global Business
English provides practical self-study with quizzes, activities and
worksheets, helping you to fine-tune your written communication. By
mastering the basics, defining your readers and tailoring your message
to them, understanding the conventions of different media and
understanding cultures, you can enhance your reputation as a truly
global, modern player in today's marketplace. If you want your messages
to be perceived as you intended, to retain customers or to win new ones,
Improve Your Global Business English gives you the background you
need.
Online supporting resources for this book include supplementary video,
self-test questions and answers, templates and a case study on going
global.
