Each year during the Islamic holy month of Ramadan, Indonesian
television stations adopt Muslim themes in virtually all of their
programs, ranging from religious teaching to quiz programs to cooking
shows to soap operas. The latter are Muslim-themed serials featuring
melodramatic stories about upper- and middle-class women with an
emphasis on prayer and devoutness.
This study investigates how these serials have contributed to
constructing images of contemporary Islamic culture and urban Muslim
women in Indonesia. Using textual analysis and audience ethnography, the
author shows how women and Islam have been "framed" by the media in
transitional Indonesia.