FROM ONE OF TODAY'S FOREMOST INNOVATION LEADERS, AN INSPIRING,
PERSONAL APPROACH TO MASTERING CHANGE IN THE FACE OF UNCERTAINTY.
NAMED A 2018 BEST BUSINESS BOOK PICK BY FAST COMPANY AND WIRED UK.
Confronting change is incredibly hard, both organizationally and
personally. People become resistant. They are afraid. Yet the pace of
change in our world will never be slower than it is right now, says Beth
Comstock, the former Vice Chair and head of marketing and innovation at
GE.
Imagine It Forward is an inspiring, fresh, candid, and deeply personal
book about how to grapple with the challenges to change we face every
day. It is a different kind of narrative, a big picture book that
combines Comstock's personal story in leading change with vital lessons
on overcoming the inevitable roadblocks. One of the most successful
women in business, Comstock shares her own transformation story from
introverted publicist to GE's first woman Vice Chair, and her hard-won
lessons in shifting GE, a 125 year old American institution, toward a
new digital future and a more innovative culture.
As the woman who initiated GE's Ecomagination clean-energy and its (and
NBC's) digital transformations, Comstock challenged a global
organization to not wait for perfection, but to seek out emerging
trends, embrace smart risks and test ideas boldly, and often. She shows
how each one of us can become a "change maker" by leading with
imagination.
"Ideas are rarely the problem," writes Comstock. "What holds all of us
back, really--is fear. It's the attachment to the old, to 'What We
Know.'"
As Comstock makes clear, transforming the mindset and culture of a
company is messy. There is no easy checklist. It is fraught with
uncertainty, tension and too often failure. It calls for the courage to
defy convention, go around corporate gatekeepers when necessary, and
reinvent what is possible.
For all those looking to spearhead change in their companies and
careers, and reinvent "the way things are done," Imagine It Forward
masterfully points the way.
