Imagine, Design, Create offers a wide-ranging look at how the creative
process and the tools of design are dramatically changing--and where
design is headed in the coming years. Bringing together stories of good
design happening around the world, the book shows how people are using
fresh design approaches and new capabilities to solve problems, create
opportunities, and improve the way we live and work.
From the impact of SOM's Cathedral of Christ the Light in Oakland to the
spark that inspired Thomas Heatherwick's U.K. Pavilion in Shanghai; from
the new processes fueling Zaha Hadid's extraordinary architecture to the
digital tools Ford is using to transform car design, each of these
stories explores questions that swirl around the idea of design. How
does design change our lives for the better? How is our capacity to
produce good design evolving? How will the next generation of designers
work? What will they make? What new areas of human experience is design
opening for us? Now that designers can do almost anything--what should
they do?