"This book is a must-have for marketers who need to use a composite set
of tools to break through the attention economy.The book is also for the
general public who might be concerned about the growing and numbing
screen time that takes people away from doing other things." -
PhilipKotleron Illusional Marketing. ... Digital platforms know how to
"hook" consumers and keep them glued to the screen. These products were
developed based on psychologists' research into the way the human brain
works. These are new weapons in the marketing toolkit that will become
even more effective when combined with near-future enhancements like
augmented and virtual reality. As the children of Generation Z and its
successor Generation Alpha meet the internet at life's earliest stages,
the likelihood they will develop addictions to such devices seems very
high. These illusional marketing techniques offer new weapons for
commercial brands; their efficiency has been proven over and over. They
give marketing managers powers to alter behavior and to turn
inclinations into habits by manipulating the unconscious mind. At this
point, marketing professionals need to take significant responsibilities
because illusional marketing practices that do not serve a meaningful
cause may bring about dangerous outcomes. A system that is only designed
for the sake of making more money will serve the interest of no party in
the long run, while using the tools of illusional marketing in a
positive manner could serve humanity. In our current era, exposing these
techniques along with their positive and negative aspects becomes a
vital and highly significant task, one best fulfilled by academia.
