* An essential resource for original business ideas, strategy and
branding
* How a single store grew into a $30-billion global market-leader
* 100 per cent equity retained since the company was founded
* Includes the IKEA briefing given to top management
* The only warts-and-all view by a C-suite insider and right-hand man
of its founder
IKEA-branded products are bought all over the world - from the Americas
to the Far East. This is the only book to tell from the inside with
candour the IKEA story and how one man created its astonishing success
from a modest furniture store in rural Sweden. Remarkably, the founding
family still holds all of IKEA's shares. Its unorthodox business
philosophy has proven so successful that IKEA's meteoric expansion
continues to be financed from the company's cash flow only. Without
attracting public scrutiny, its founder became the richest man in the
world while making IKEA a unique phenomenon among fast-growing
businesses.