Ideal for students of design, independent designers, and entrepreneurs
who want to expand their understanding of effective design in business,
Identity Designed is the definitive guide to visual branding.
Written by best-selling writer and renowned designer David Airey,
Identity Designed formalizes the process and the benefits of brand
identity design and includes a substantial collection of high-caliber
projects from a variety of the world's most talented design studios.
You'll see the history and importance of branding, a contemporary
assessment of best practices, and how there's always more than one
way to exceed client expectations. You'll also learn a range of
methods for conducting research, defining strategy, generating ideas,
developing touchpoints, implementing style guides, and futureproofing
your designs. Each identity case study is followed by a recap of key
points.
The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative,
Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow,
Robot Food, Together Design, Believe in, Jack Renwick Studio, ico
Design, and Lundgren+Lindqvist.
Identity Designed is a must-have, not only for designers, but also for
entrepreneurs who want to improve their work with a greater
understanding of how good design is good business.
