This book explores how identity plays a pivotal role in tourism
consumption. Almost all tourism-related consumption studies
underestimate or refer inadequately to identity's relationship with
tourism consumption. As identity phenomenon is considerably a new
subject in the tourism literature, this book examines its relationship
with the consumption theory. It is of interest to readers curious about
how pre-, during, and post-consumption activities affect a person's
identity and vice versa.
This book contains an analysis of consumption theories and a summary of
literature identifying the phenomenon's evolution through pre-modern,
modern, and post-modern periods. In this context, this book aims to
enlighten the interactions between identity construction and tourism
consumption. The grounded theory, one of the qualitative research
approaches, was applied to accomplish the relevant purpose, and in-depth
interviews were recruited following the method approach stages to enable
the researchers to gain new insights into the subject.
By presenting the identity tended tourism consumption model, this book
provides a set of profound contributions to the relevant literature and
insight for practitioners/decision-makers and entrepreneurs. This book
attempts to clarify the tourists' consumption process and understand how
the interactions between identity construction and tourism consumption
work. The qualitative methodology (grounded theory) allows in-depth
analysis and insights of the participants of the study on their
definitions of themselves as human beings and as tourists, decisions on
their travel plans, their considerations, motivations to travel and
destination preferences, interactions with others, vacation activities,
evaluations on their travel experiences, et cetera. Therefore, this book
appeals to readers of marketing, business operations, sociology, and
economics.
