What's the best way to drive fundamental, transformative change within
your organization? Envision your ideal solution: then, work backwards to
where you are. It's called idealized design, and -- as executives in
hundreds of organizations will testify -- it's one of the most powerful
techniques you'll ever use. Authored by its legendary creator, Russell
Ackoff, and leading practitioner Jason Magidson, Idealized Design
covers every facet of this breakthrough methodology. You'll learn how to
prepare for it, organize it, and execute it from start to finish. The
authors reveal the fundamental differences between idealized design and
traditional process re-engineering, and show how idealized design
eliminates many conventional obstacles to change. Next, they demonstrate
how to dissolve problems by designing systems that prevent them from
arising in the first place. You'll see idealized design at work in
enterprises, not-for-profit organizations, and government; then learn
how to use it to improve processes, design new facilities, increase
productivity, even save lives. The book includes three start-to-finish
case studies, plus an extensive collection of real-world examples --
ranging from commercial aircraft design to corporate governance.
