Robert Lewis

(Author)

I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing (Softcover Reprint of the Original 1st 1989)Paperback - Softcover Reprint of the Original 1st 1989, 21 July 2012

I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing (Softcover Reprint of the Original 1st 1989)
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Turbo Shipping
Print Length
187 pages
Language
English
Publisher
Springer
Date Published
21 Jul 2012
ISBN-10
940116407X
ISBN-13
9789401164078

Description

Retailing today is one of the largest, most buoyant and most competitive market sectors. The large, medium and small retailers, providers of systems are the major players in this market. The exploitation of information technology and the use of quantitative corporate models are emerging as key factors in determining the strength and effectiveness of marketing plans and support logistics. Many major retailers have developed considerable in-house expertise in this area and many hard- ware manufacturers and systems houses have created special divisions to provide turn-key installations, products and services in order to exploit these opportunities. However, in the research leading up to the seminar on which this book is based, a number of important gaps in retailer useage of systems were noted. While many retailers, including the large multiples, had very sophisticated electronic point of sales devices, the information that was available was not being used to plan effective marketing and selling strategies, nor yet to plan for growth. In the medium and smaller companies there was still concern whether electronic point of sales were cost effective for them or whether being without such aids put them at a grave disadvantage vis-a-vis their larger competitors.

Product Details

Author:
Robert Lewis
Book Edition:
Softcover Reprint of the Original 1st 1989
Book Format:
Paperback
Country of Origin:
NL
Date Published:
21 July 2012
Dimensions:
23.39 x 15.6 x 1.04 cm
ISBN-10:
940116407X
ISBN-13:
9789401164078
Language:
English
Location:
Dordrecht
Pages:
187
Publisher:
Weight:
276.69 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.