Discover the secrets of written persuasion!
"The principles of hypnosis, when applied to copywriting, add a new spin
to selling. Joe Vitale has taken hypnotic words to set the perfect sales
environment and then shows us how to use those words to motivate a
prospect to take the action you want. This is truly a new and effective
approach to copywriting, which I strongly recommend you learn. It's pure
genius."
-Joseph Sugarman, author of Triggers
"I've read countless book on persuasion, but none come close to this one
in showing you exactly how to put your readers into a buying trance that
makes whatever you are offering them irresistible."
-David Garfinkel, author of Advertising Headlines That Make You Rich
"I am a huge fan of Vitale and his books, and Hypnotic Writing (first
published more than twenty years ago), is my absolute favorite. Updated
with additional text and fresh examples, especially from e-mail writing,
Joe's specialty, Hypnotic Writing is the most important book on
copywriting (yes, that's really what it is about) to be published in
this century. Read it. It will make you a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook
"I couldn't put this book down. It's eye opening and filled with
genuinely new stuff about writing and persuading better. And it
communicates it brilliantly and teaches it brilliantly-exemplifying the
techniques by the writing of the book itself as you go along."
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com
"Hypnotic Writing is packed with so much great information it's hard to
know where to start. The insights, strategies, and tactics in the book
are easy to apply yet deliver one heck of a punch. And in case there's
any question how to apply them, the before-and-after case studies drive
the points home like nothing else can. Hypnotic Writing is not just
about hypnotic writing. It is hypnotic writing. On the count of three,
you're going to love it. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion
