Peter Vervest

(Author)

How to Win Customers in the Digital World: Total Action or Fatal Inaction (2000)Hardcover - 2000, 3 December 1999

How to Win Customers in the Digital World: Total Action or Fatal Inaction (2000)
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Print Length
250 pages
Language
English
Publisher
Springer
Date Published
3 Dec 1999
ISBN-10
3540665757
ISBN-13
9783540665755

Description

Every organisation must strive for Total Action. Winning the customer in today's highly competitive and demanding world is the key to ensuring success. All managers and employees profess to understand this yet they find it incredibly difficult to perform together to achieve this. The 'digital world' is changing the traditional logic of business - we must now act fast and effectively to capture and retain increasingly demanding and sophisticated customers, be they individuals or organi- sations. Most customers demand much more than many organisations are able to deliver. It is said that the inventor of the telephone believed its main use would be to let someone know that a telegram was arriving. Today we know there is a lot more you can do with a telephone ... and all the surrounding digital business technologies. But you must be prepared to re-think why you are doing things the way you are. And why you are doing them at all. This is the starting point for 'How to win customers in the digital world - Total Action or Fatal Inaction'. The authors confront traditional ways of organising with the capabilities of the new, digital business technologies. They are critical of the frozen behaviour of today's large organisations. They go back to the fundamental goal that business is about making money by satisfying customers.

Product Details

Authors:
Peter VervestAl Dunn
Book Edition:
2000
Book Format:
Hardcover
Country of Origin:
DE
Date Published:
3 December 1999
Dimensions:
24.16 x 16.28 x 2.03 cm
ISBN-10:
3540665757
ISBN-13:
9783540665755
Language:
English
Location:
Berlin, Heidelberg
Pages:
250
Publisher:
Weight:
530.7 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.