We all need to get others to buy things from us to succeed. How we sell
affects our very ability to make an impact in the world. The expert
advice in this book, illustrated with a host of examples, will give you
the conversational tools you need to implement the three-step sales
process of rapport, understanding and action. It will change your
attitude and empower you to monetize ideas, sell hand-made goods or
campaign for a better world.