Websites can make or break your business. They are the primary place for
people to find you online, to research you, and to decide if they trust
you. A single online search can generate millions of website results but
people rarely bother to look past the first results page. This book will
teach you how to boost your Search Engine Optimization (SEO), read web
analytics like a salesman, scale what is working, remove what isn't, and
look at your website as a business asset.