In just under a decade, Facebook has gone from a Harvard prodigy's
dorm-room experiment to an essential part of the social life of hundreds
of millions of children, teens, and adults across the globe. It's no
surprise, then, that the company has been the subject of countless
magazine articles, books, and even movies. But despite the extensive
coverage that has been given to the company in the years since founder
Mark Zuckerberg first took Facebook live on Harvard's server, one
question remains unanswered: From a business standpoint, how, exactly,
did Facebook do it?
How did a college student with no real-world business experience take a
relatively simple idea and then, less than ten years later, turn it into
a $100 billion dollar company? What specific steps did Facebook take
along its journey to creating perhaps the most innovative startup of the
21st century? What approach did it take when pitching venture
capitalists, and how did it go about forging its many strategic
partnerships? And, most importantly, how can would-be founders learn and
effectively utilize Facebook's unique techniques and strategies in their
own startup efforts? In How to Create the Next Facebook, tech guru Tom
Taulli answers all of these questions and more, crystallizing the
process by which Facebook was shepherded from idea to IPO to provide a
guided blueprint for budding entrepreneurs who are ready to start
building their own great business.
Regardless of what stage of development your startup is in, How to
Create the Next Facebook provides you with clear, compelling, and
ultimately actionable advice extracted from Facebook's startup success
story. You'll learn how Facebook handled the very same situations your
startup is confronting--from how it arrived at its mission statement to
what its priorities were during its talent search process--before
gaining access to all the concrete, practical guidance you need to make
the right decisions for your company and continue moving forward with
confidence. And, of course, because Facebook didn't get everything
right at first, author Tom Taulli painstakingly details the company's
most costly mistakes, documenting everything from its protracted legal
struggles to its many failed attempts at establishing multiple revenue
streams, so that you can arm your company against the various challenges
that threaten to sink even the very best startups.
By the time you turn the final pages of How to Create the Next
Facebook, you'll realize that Facebook is more than just a fun place to
catch up with old friends; it is the ideal model to follow for those
who, like you, are ready to build the world's next great startup.
