Vijay Govindarajan

(Author)

How Stella Saved the Farm: A Tale about Making Innovation HappenHardcover, 12 March 2013

How Stella Saved the Farm: A Tale about Making Innovation Happen
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Print Length
160 pages
Language
English
Publisher
St. Martin's Press
Date Published
12 Mar 2013
ISBN-10
1250002125
ISBN-13
9781250002129

Description

**How Stella Saved the Farm is a simple parable about making innovation happen, written by the authors of the New York Times bestselling Reverse Innovation: Create Far From Home, Win Everywhere, Vijay Govindarajan and Chris Trimble.
**
This story resonates in organizations of all types--public sector, private sector, and social sector, from mammoth corporations to small organizations employing just a few dozen people.

The parable is about a farm in trouble. Bankruptcy, or the grim prospect of being acquired by a hostile competitor, threaten. The farm succeeds only if the team pulls together and innovates.

The main characters in the story--Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea--are all like people you know, maybe even yourself. The tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love interest.

It's a story that can be enjoyed by anyone. How Stella Saved the Farm delivers eight simple lessons to guide innovation initiatives to success. It prepares business leaders to avoid some of innovation's most toxic myths, teaches how to build the right kind of team, and shows how to learn quickly from experience.

Product Details

Authors:
Vijay GovindarajanChris Trimble
Book Format:
Hardcover
Country of Origin:
US
Date Published:
12 March 2013
Dimensions:
22.25 x 14.68 x 1.55 cm
Genre:
Business Aspects
ISBN-10:
1250002125
ISBN-13:
9781250002129
Language:
English
Location:
New York
Pages:
160
Weight:
403.7 gm

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