**How Stella Saved the Farm is a simple parable about making
innovation happen, written by the authors of the New York Times
bestselling Reverse Innovation: Create Far From Home, Win
Everywhere, Vijay Govindarajan and Chris Trimble.
**
This story resonates in organizations of all types--public sector,
private sector, and social sector, from mammoth corporations to small
organizations employing just a few dozen people.
The parable is about a farm in trouble. Bankruptcy, or the grim prospect
of being acquired by a hostile competitor, threaten. The farm succeeds
only if the team pulls together and innovates.
The main characters in the story--Stella, Deirdre, Bull, Mav, Einstein,
Rambo, Maisie, and Andrea--are all like people you know, maybe even
yourself. The tale includes an unexpected leadership challenge, an
ambitious call to action, a bold idea, countless internal obstacles and
conflicts, fears, joys, triumphs, and even a love interest.
It's a story that can be enjoyed by anyone. How Stella Saved the Farm
delivers eight simple lessons to guide innovation initiatives to
success. It prepares business leaders to avoid some of innovation's most
toxic myths, teaches how to build the right kind of team, and shows how
to learn quickly from experience.