Based on the highly acclaimed NPR podcast How I Built This with Guy
Raz, this book offers priceless insights and inspiration from the
world's top entrepreneurs on how to start, launch, and build a
successful venture.
Great ideas often come from a simple spark: A soccer player on the New
Zealand national team notices all the unused wool his country produces
and figures out a way to turn them into shoes (Allbirds). A former
Buddhist monk decides the very best way to spread his mindfulness
teachings is by launching an app (Headspace). A sandwich cart vendor
finds a way to reuse leftover pita bread and turns it into a
multimillion-dollar business (Stacy's Pita Chips).
Award-winning journalist and NPR host Guy Raz has interviewed more than
200 highly successful entrepreneurs to uncover amazing true stories like
these. In How I Built This, he shares tips for every entrepreneur's
journey: from the early days of formulating your idea, to raising money
and recruiting employees, to fending off competitors, to finally paying
yourself a real salary. This is a must-listen for anyone who has ever
dreamed of starting their own business or wondered how trailblazing
entrepreneurs made their own dreams a reality.