In this book, the author - Darren Sugiyama - explains how he built a $37
million insurance agency in less than seven years and shares his secrets
on recruiting agents, training and mentoring 1099 agents, developing
sales scripts, and developing an agency culture. Sugiyama also discusses
how he has reinvented his business model over the last 10 years. The
original First Edition of this book was published in 2010 and has been
one of the most prolific books on how to build an insurance agency, and
has reached legendary status both domestically and internationally in
the insurance world. This Second Edition comes 10 years later (2020)
with double the page count and double the content. Sugiyama not only
shares how he initially built his first insurance agency (as he did in
the First Edition), but he also shares what he's learned over the last
10 years since he first published the First Edition. Sugiyama has built
a reputation of being very blunt and straightforward in his writing and
speaking style. In this Second Edition, he is extremely candid and
transparent in sharing his experiences - both his successes and
failures. Of all his published books (this being his 7th), this
particular book is perhaps the most transparent and delivers the most
specific directives and how-to processes. It is also Sugiyama's most
introspective work, as he not only gives insights into the evolution of
his own mindset, but also points out the flaws of the old ego-centric
mindset of his younger years. This is undoubtedly a sign of the wisdom
and maturity he has gained within the last decade. In this Second
Edition, he even shares many of the challenges he has recently
experienced and how he was able to pull through these major adversities,
putting himself in an even more powerful position today. His
explanations of his process in dealing with adversity and betrayal are
extremely detailed, mapping out a step-by-step process he has developed
to teach you how to do the same. If you have previously read the First
Edition of this book, this Second Edition will give you even greater
insight into the mind of Darren Sugiyama and how he has evolved - both
his business model and his perspective - over the last 10 years.
